The New American Creative City: Deploying the talents of the nation’s largest comprehensive design and arts school to support the cultural, social, and economic vitality of the Phoenix metro region.
DESIGN AND ARTS CORPS COMMUNITY PARTNERSHIP PROGRAM
Campaign ASU 2020 gives the Herberger Institute an opportunity to establish the forward-thinking Design and Arts Corps Community Partnership Program. The Corps will put 1,000 undergraduate and graduate students to work each year in a semester-long program where they will deploy their creative talent to advance the social, cultural, and physical health of Phoenix and the region.
During their semester downtown, students will work in cross-disciplinary project teams, each led by a faculty member and a community liaison. Teams will partner with specific community clients within the Phoenix area and work together to find creative solutions to specific challenges or problems, whether they’re engaging at-risk youth or repurposing empty lots to become parks or community gardens. We envision that this program—which will become the largest socially engaged arts/design program in the nation—will eventually run more than 100 projects within local organizations, government offices, and corporations.
IMMIX AT THE CREATIVE CITY CENTER
Located in the heart of downtown Phoenix, theCreative City Center will be the home of thedesign and arts corps and will connect ASUstudents, alumni, and arts professionals with the community, bolstering arts and culture in Arizona’scapital and moving Phoenix into the future. The Creative City Center will be a site for new business incubation, networking, experimentation, and social outreach. Filled with glass-box spaces for artistic expression and experimentation, the Center will be a destination for tourists and residents who want to witness the creative process in action.
The Center will house Immix, a transition program that will provide outgoing graduates with affordable space to live and work as well as direct connections to professional artists and industry professionals. Alumni who enter the Immix program will be required to mentor a current Herberger Institute student. This mentorship program will provide current students with the opportunity to learn about best practices for working as an artist in Phoenix, deepening their ties to the city and developing early connections to the ASU alumni network. Currently, 65 percent of Herberger Institute graduates leave Phoenix and the Valley after graduation. The Creative City Center will provide the services, connections, and opportunities to reverse this outward migration of creative talent. Campaign gifts will provide seed funding for equipment, two center directors, a facility manager, five curators, and program support to serve 1,000 artists.